Small Business Saturday | Ways to Support Small Businesses without $$$

All things Small Business Saturday & How to Support Small Businesses

November 23, 2018

Filled in :

All things Small Business Saturday & How to Support Small Businesses

November 23, 2018

Filled in :

I'm Alicia! I help you get the photos you want- minus the stress. You're here looking for a photographer to get you those ohh and ahh worthy photos and I'm here to make that easy!

Are you passionate about creating heirlooms and seeing the world while doing it?

Me too!

The AYP Journal is home to my latest photography work, travels, and personal adventures.

Search

SOPHISTICATED PALACE ENGAGEMENT PORTRAITS

your european destination wedding & anniversary photographer

PICTURESQUE MOSEL VALLEY ENGAGEMENT PORTRAITS

Categories

Featured Posts

Engagements

S U B M I T

Anniversaries

Weddings

For the B & G

Photographers

Destinations

Personal

Hi There

So glad you're here!

Travel

2018 Destinations

Paris, France
London, England
Provence, France
Austria, switzerland

Take me to the

Print Shoppe

Support small businesses on Small Business Saturday | Alicia Yarrish Photography

What is Small Business Saturday?

The Saturday after Thanksgiving has been adopted by American Express as Small Business Saturday with the yearly campaign of “Shop Small”. Obviously, this movement makes my small business owner heart happy! American Express is often thought to symbolize wealth and corporate big business. Black card anyone? With their Shop Small movement, however, they are making their brand more relatable and encouraging for small business owners, like myself! American Express is building awareness that has the potential to support small businesses in very impactful ways!

How is a “Small Business” Defined?

Let me back up for a moment. What IS a small business? Every country has it’s own guidelines and definition, but in the great U S of A the Federal Government dictates a ‘small business’ by revenue per year. So what would be your guess as to the income level that quantifies a business as being ‘small’?

It’s different for every industry! So I’m just going to pull a few examples from the wedding industry! As a Houston wedding photographer the income level I need to reach before busting out of the ‘Small Business’ label is $7,500,000. I don’t even have the words to type after that number. Y’all, spoiler alert, my business (which feels extraordinarily small after typing that) does not bring in revenue anywhere close to seven million.

And in some industries the United States Government goes off of employees, not revenue. For example, a floral company needs 500 employees before not being called a small business.

In the Small Business Association’s 2018 Small Business Profile Report (fancy, I know) cites 30 MILLION small businesses in America!

That’s a lot! If you think about what businesses fall under the ‘small business’ umbrella though, it starts to make a little more sense. Sadly, the majority of small businesses fail within 5 years. So reaching the 5 year mark as a small business owner deserves a BIG celebration (rosé all day style)!

Which leads me to our main topic of the day. How can you help support small businesses so we can continue to shop small?

5 Ways to Support Small Businesses (not just on Small Business Saturday)

1. Make a purchase

The most obvious way to support small businesses is to make a purchase! Whether a small business is a service or product based you may need what a small business offers. In that case- buy from a them rather than a big box store! Small businesses have the unique feature of being able to listen to their clients and customers and cater their products or services to them.

Big brands don’t have the luxury of being as flexible as a small business.

Now don’t get me wrong, you don’t need something from every small business. My intent with this way is not to encourage you to make purchases you don’t need! I’m a financially minded person and that simply wouldn’t be smart. However, if you’re looking for a wedding photographer support a small business whose personality you mesh with rather than hiring a large company with lots of associates that you meet the day of your wedding (ick!).

2. Engage in Small Business Content

Don’t need to make a purchase from a certain small business, but still like the owner as a human and want to support them? Like or comment on their social media posts! I wish I could say just how much this helps and how much I for one appreciate my supporters engaging in my content!

I can name off at least 5 people that I know probably won’t hire me but that comment on my content across social media channels on the regular. When there is a comment on my post it tells Facebook (or whatever social platform it is) that the content is good and that more people need to see it. Heard of ‘the algorithm’ before? This is that.

Commenting and Liking doesn’t cost you money, just a moment or two of stopping your scroll.

3. Click the ‘Share’ Button

If you relate to the content, even if you don’t want to buy from the small business, click the share button! The business owner will greatly appreciate the extra exposure! When a business page posts content on Facebook a very low percentage of the people who have Liked the page actually see the content. Why is that? Because Facebook has employed a ‘pay to play’ structure, which is great in most cases! However, no small business owner is going to be mad about some free exposure for their business!

When you share content from a small businesses Facebook page you are showing off their content to a) people that might like the business page as well but simply didn’t get shown the content and b) new eyes that may be highly interested or know someone who is!

Please don’t get me wrong, don’t share poorly written content or businesses you don’t personally align with, but if you find yourself raising some emoji hands- click that share button!

4. Tag your friends

Do this in a shared a post or simply as a comment on the small businesses original post. Tagging friends can support small businesses in a big way! When you tag your friends in a post more than just that friend gets notified. Often times mutual friends are notified as well. I have zero clue why Facebook does this, and I don’t believe it’s something any of us can control, but business owners find it so helpful. When you tag 1 person 3 people might see that tag. Those 3 people might know one other person that would be interested. See where I’m going with this?

Sometimes I even specifically request my audience to tag a friend! In the past I have posted the day after Christmas. First off, to wish everyone a Merry Christmas. Secondly, to request my followers to tag a friend that just got engaged. Why? Because it’s relevant! Chances are one of my followers knows someone who got engaged and tagging them has the potential to connect us into a mutually beneficial relationship!

5. Make a special request

Ok, this isn’t easy sometimes, but again, it’s mutually beneficial. This is a continuation of number 1- making a purchase! What if a small business offers something you want, like photography, but the business doesn’t post about the specific thing you want? Let’s say for example you’re really wanting lifestyle newborn photography. You think you and I would get along really well. It would be easy to tell yourself, “Oh but she doesn’t do that. So it’s a no go”.

While that’s true in a lot of situations, it’s not always! If you reach out to me and be totally honest with me about why you want lifestyle newborn photography and why you want me- I will try to make that happen for you! If I’m physically available for your due date I will send you over some galleries of lifestyle newborns I’ve photographed in the past and set up a meeting to ensure we’re a great fit!

Am I more likely to do this for a past client? Sure. But if I click with someone I’d love to have the honor of photographing such a monumental time for their family. And if I’m physically unavailable? I’d love to provide names of photographers that are available that I trust immensely.

No one would know that from my Instagram feed though. Being bold and reaching out isn’t easy, but making special requests can be so fruitful. And don’t take this out of context (I know you won’t!), but take advantage of small businesses! You can’t go into a big chain jewelry store and say, “Oh I really love this design but I’d like it in this stone and a little smaller chain”. The sales person will look at you like a crazy lady and say they don’t sell that, but you can certainly make those requests of a small business jewelry designer who cares about their customers in a deeper way.

BONUS: Ask questions!

If you don’t understand what a persons small business is or why they are doing it- ask! Most likely they love chatting about their livelihood! Additionally, they’d love to tell you more about their business and their why behind it. Owning a small business is no easy task. And in most instances it’s not a profitable endeavor for many years. That makes “their why” what they cling to in the first few years of business. Often times after you know their ‘why’ you’ll see that exemplified in their business years to come.

I would rather a friend or follower ask these questions of me than simply ignore supporting me on my social media posts that they resonate with- honestly there’s nothing worse! I’m an open book and would love to discuss my business with friends and family alike. 

On this Small Business Saturday why not reach out to a small business owner and ask them their why?

Supporting Small Business

I hope this article has brought you value and helps you understand how big of an impact the smallest of actions can make! In the past few years I have been absolutely thrilled to see the Small Business Saturday “Shop Small” movement grow exponentially!

Support small businesses on Small Business Saturday | Alicia Yarrish Photography

What is Small Business Saturday?

The Saturday after Thanksgiving has been adopted by American Express as Small Business Saturday with the yearly campaign of “Shop Small”. Obviously, this movement makes my small business owner heart happy! American Express is often thought to symbolize wealth and corporate big business. Black card anyone? With their Shop Small movement, however, they are making their brand more relatable and encouraging for small business owners, like myself! American Express is building awareness that has the potential to support small businesses in very impactful ways!

How is a “Small Business” Defined?

Let me back up for a moment. What IS a small business? Every country has it’s own guidelines and definition, but in the great U S of A the Federal Government dictates a ‘small business’ by revenue per year. So what would be your guess as to the income level that quantifies a business as being ‘small’?

It’s different for every industry! So I’m just going to pull a few examples from the wedding industry! As a Houston wedding photographer the income level I need to reach before busting out of the ‘Small Business’ label is $7,500,000. I don’t even have the words to type after that number. Y’all, spoiler alert, my business (which feels extraordinarily small after typing that) does not bring in revenue anywhere close to seven million.

And in some industries the United States Government goes off of employees, not revenue. For example, a floral company needs 500 employees before not being called a small business.

In the Small Business Association’s 2018 Small Business Profile Report (fancy, I know) cites 30 MILLION small businesses in America!

That’s a lot! If you think about what businesses fall under the ‘small business’ umbrella though, it starts to make a little more sense. Sadly, the majority of small businesses fail within 5 years. So reaching the 5 year mark as a small business owner deserves a BIG celebration (rosé all day style)!

Which leads me to our main topic of the day. How can you help support small businesses so we can continue to shop small?

5 Ways to Support Small Businesses (not just on Small Business Saturday)

1. Make a purchase

The most obvious way to support small businesses is to make a purchase! Whether a small business is a service or product based you may need what a small business offers. In that case- buy from a them rather than a big box store! Small businesses have the unique feature of being able to listen to their clients and customers and cater their products or services to them.

Big brands don’t have the luxury of being as flexible as a small business.

Now don’t get me wrong, you don’t need something from every small business. My intent with this way is not to encourage you to make purchases you don’t need! I’m a financially minded person and that simply wouldn’t be smart. However, if you’re looking for a wedding photographer support a small business whose personality you mesh with rather than hiring a large company with lots of associates that you meet the day of your wedding (ick!).

2. Engage in Small Business Content

Don’t need to make a purchase from a certain small business, but still like the owner as a human and want to support them? Like or comment on their social media posts! I wish I could say just how much this helps and how much I for one appreciate my supporters engaging in my content!

I can name off at least 5 people that I know probably won’t hire me but that comment on my content across social media channels on the regular. When there is a comment on my post it tells Facebook (or whatever social platform it is) that the content is good and that more people need to see it. Heard of ‘the algorithm’ before? This is that.

Commenting and Liking doesn’t cost you money, just a moment or two of stopping your scroll.

3. Click the ‘Share’ Button

If you relate to the content, even if you don’t want to buy from the small business, click the share button! The business owner will greatly appreciate the extra exposure! When a business page posts content on Facebook a very low percentage of the people who have Liked the page actually see the content. Why is that? Because Facebook has employed a ‘pay to play’ structure, which is great in most cases! However, no small business owner is going to be mad about some free exposure for their business!

When you share content from a small businesses Facebook page you are showing off their content to a) people that might like the business page as well but simply didn’t get shown the content and b) new eyes that may be highly interested or know someone who is!

Please don’t get me wrong, don’t share poorly written content or businesses you don’t personally align with, but if you find yourself raising some emoji hands- click that share button!

4. Tag your friends

Do this in a shared a post or simply as a comment on the small businesses original post. Tagging friends can support small businesses in a big way! When you tag your friends in a post more than just that friend gets notified. Often times mutual friends are notified as well. I have zero clue why Facebook does this, and I don’t believe it’s something any of us can control, but business owners find it so helpful. When you tag 1 person 3 people might see that tag. Those 3 people might know one other person that would be interested. See where I’m going with this?

Sometimes I even specifically request my audience to tag a friend! In the past I have posted the day after Christmas. First off, to wish everyone a Merry Christmas. Secondly, to request my followers to tag a friend that just got engaged. Why? Because it’s relevant! Chances are one of my followers knows someone who got engaged and tagging them has the potential to connect us into a mutually beneficial relationship!

5. Make a special request

Ok, this isn’t easy sometimes, but again, it’s mutually beneficial. This is a continuation of number 1- making a purchase! What if a small business offers something you want, like photography, but the business doesn’t post about the specific thing you want? Let’s say for example you’re really wanting lifestyle newborn photography. You think you and I would get along really well. It would be easy to tell yourself, “Oh but she doesn’t do that. So it’s a no go”.

While that’s true in a lot of situations, it’s not always! If you reach out to me and be totally honest with me about why you want lifestyle newborn photography and why you want me- I will try to make that happen for you! If I’m physically available for your due date I will send you over some galleries of lifestyle newborns I’ve photographed in the past and set up a meeting to ensure we’re a great fit!

Am I more likely to do this for a past client? Sure. But if I click with someone I’d love to have the honor of photographing such a monumental time for their family. And if I’m physically unavailable? I’d love to provide names of photographers that are available that I trust immensely.

No one would know that from my Instagram feed though. Being bold and reaching out isn’t easy, but making special requests can be so fruitful. And don’t take this out of context (I know you won’t!), but take advantage of small businesses! You can’t go into a big chain jewelry store and say, “Oh I really love this design but I’d like it in this stone and a little smaller chain”. The sales person will look at you like a crazy lady and say they don’t sell that, but you can certainly make those requests of a small business jewelry designer who cares about their customers in a deeper way.

BONUS: Ask questions!

If you don’t understand what a persons small business is or why they are doing it- ask! Most likely they love chatting about their livelihood! Additionally, they’d love to tell you more about their business and their why behind it. Owning a small business is no easy task. And in most instances it’s not a profitable endeavor for many years. That makes “their why” what they cling to in the first few years of business. Often times after you know their ‘why’ you’ll see that exemplified in their business years to come.

I would rather a friend or follower ask these questions of me than simply ignore supporting me on my social media posts that they resonate with- honestly there’s nothing worse! I’m an open book and would love to discuss my business with friends and family alike. 

On this Small Business Saturday why not reach out to a small business owner and ask them their why?

Supporting Small Business

I hope this article has brought you value and helps you understand how big of an impact the smallest of actions can make! In the past few years I have been absolutely thrilled to see the Small Business Saturday “Shop Small” movement grow exponentially!

SHARE

#1 WeddingPhoto

you need

you won't find this on any photo lists, but you for sure want this photo!

find out the secret!

Just say yes to grab the wedding photo you need (and no, it's not an epic veil shot... love those too though!)

you need on your
wedding day

#1 Photo

Comments

  1. To Saturday Business How Small Support - Dingwallcc

    May 11th, 2019 at 11:15 pm

    […] Small Business Saturday | Ways to Support Small Businesses. – Small Business Saturday is a movement in America that encourages Shopping Small. This year find out how to support small businesses without spending a dime! Small Business Saturday is a movement in America that encourages Shopping Small. This year find out how to support small businesses without. […]

Leave a Reply

Your email address will not be published. Required fields are marked *

SEARCH

error: